Advertising graphics and animated trade show display

The ad campaign highlights the key strengths of tinplate: quality, sustainability, and recyclability. Under the guiding principle “Your Perfect Partner for Packaging Steel”, eye-catching visuals were created that translate complex product and sustainability topics into concise messages. For international use, the campaign was adapted into four languages and published in various trade publications within the packaging industry.

The core creative idea: It’s not the contents that are inside the can – the can is inside the contents. It spreads out like a vibrant landscape around the packaging, making its value immediately apparent. The result is surprising visuals with a strong “aha” effect that present technical products in an emotional and memorable way. The bold colors and distinctive textures of the various contents create striking visual worlds that capture attention and allow the benefits of packaging steel to be experienced on an emotional level. All visuals were produced under the direction of Koch Essen by a specialized still photographer.