National campaigns for battery-powered garden tools

Full charge: in addition to battery-powered professional tools, MAKITA’s 18V lithium-ion system also includes a wide range of practical garden tools. To increase the brand’s awareness in this product segment, nationwide campaigns in autumn and spring 2020/21 were the method of choice.

MAKITA Poster Display for the 18V Lithium-Ion Charging System

MAKITA Brochure on the 18V Lithium-Ion System

To guarantee broad awareness we relied on a well-thought-out mix of high-frequency online and offline measures, radio and TV advertising in prime time. A landing page with a prize draw, broad social media presence and a new newsletter helped to better understand customers and to generate valuable insights for future campaigns.

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MAKITA Brochure on the 18V Lithium-Ion Charging System on a Concrete Floor

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